Communicating Organizational Identity as Part of the Legitimation Process: A Case Study of Small Firms in an Emerging Field

Volume: 57, Issue: 3, Pages: 327 - 351
Published: Mar 9, 2017
Abstract
The purpose of this study is twofold: (a) to assess how small firms communicate their organizational identity (OI) as part of the legitimation process and (b) to explore communicated values as expressions of OI. Using nanotechnology as an emerging field context, the authors conducted interviews with managers from 23 small firms and analyzed the identity values expressed in company communication materials using computerized content analysis. The...
Paper Details
Title
Communicating Organizational Identity as Part of the Legitimation Process: A Case Study of Small Firms in an Emerging Field
Published Date
Mar 9, 2017
Volume
57
Issue
3
Pages
327 - 351
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