Predicting Customers Recommendation from Co-creation of Value, Customization and Relational Value

Volume: 42, Issue: 1, Pages: 19 - 35
Published: Mar 1, 2017
Abstract
Executive Summary There are countless illustrations where companies are involving their customers in the creation of products and delivery of services, commonly viewed as co-creation of value (CCV). The present work explores the value co-creation concept in the house construction business that requires maximum customer engagement with the service provider as compared to other subsectors in the real estate. With this background, the present study...
Paper Details
Title
Predicting Customers Recommendation from Co-creation of Value, Customization and Relational Value
Published Date
Mar 1, 2017
Journal
Volume
42
Issue
1
Pages
19 - 35
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