Treating, Fast and Slow: Americans’ Understanding of and Responses to Low‐Value Care

Policy Points: Effectively addressing low‐value care calls for engaging the public, including the one‐third of Americans who currently cannot envision benefits from avoiding low‐value care. Public awareness of and response to low‐value care can be enhanced through revised media messaging. These efforts are more effective if they emphasize health risks rather than the financial costs associated with unnecessary tests and treatments. Long‐term...