Achieving agility using business model stress testing
Abstract
Business Model (BM) Innovations aim at making systemic changes in the business logic of companies when they are bringing innovative products and services to the market. Companies should be sensitive to changes in their business environment and able to modify their BMs in an agile way. To assess the agility of BMI during specific market entry situations, this paper uses a method that stress tests the value proposition and the components of a BM...
Paper Details
Title
Achieving agility using business model stress testing
Published Date
Feb 18, 2017
Journal
Volume
28
Issue
2
Pages
149 - 162
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History