Assessing Belief Differences in Small Business Adopters and Non-Adopters of Web-Based E-Commerce

This study analyzes the differences in the beliefs of small business executives regarding the adoption of web-based e-commerce. Based on the Theory of Planned Behavior, behavioral, normative and control beliefs were compared of small business executives who had already adopted web-based e-commerce and those who had not yet adopted web-based e-commerce. There was a statistically significant difference between the two groups regarding the...