Multi-country collaborative innovation in the internationalisation process
Abstract
Purpose The purpose of this paper is to operationalise the collaborative cross-border innovation process employed by multinational corporations in their effort to penetrate new markets. Design/methodology/approach The paper is based on the case study of a leading European telecommunications group (OPERACOM). Methodologically it relies on 32 interviews, observation and secondary data analysis, and is theoretically founded on an extensive (mostly...
Paper Details
Title
Multi-country collaborative innovation in the internationalisation process
Published Date
Feb 13, 2017
Volume
34
Issue
1
Pages
109 - 137
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