Managing User Diversity in ES Pre-Implementation Through Discursive Framing: A Spatiotemporal Analysis

Discursive strategy is important in engaging users when an organization-wide strategic change, such as an enterprise system (ES), is introduced. Although some information system (IS) studies have suggested the use of discursive framing, little is known about how such framing is conducted. Hence, our study aims to conceptualize discursive framing strategies by taking into account user diversity. A qualitative case study of China's largest food...