Dwelling into Service Innovation Management Practices: A Comparison Between Telecommunication Industry in Malaysia and Bangladesh

In the multifaceted as well as vibrant telecommunications industry, service innovation management is a relatively new paradigm, which has attracted the attention of scholars and practitioners. Thus, this study embarks on to compare the practices of service innovation management between Malaysia and Bangladesh telecommunications industry. The strategy, process, organization, tool/technology and system (SPOTS) model with 26 indicators was employed...