Operating in Emerging Markets: A Guide to Management and Strategy in the New International Economy

Published on Aug 29, 2013
Luciano Ciravegna13
Estimated H-index: 13
  • References (12)
  • Citations (11)
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Abstract In this paper, we address an empirical puzzle. We note that a deliberate and serious drive to internationalize has occurred rather late in the evolution of large Brazilian firms. Meanwhile, and despite their late internationalization, these Brazilian firms expanded rapidly and intently. Despite the rich literature on Emerging Market Multinational Enterprises (EMNEs), there is still much contention on what drives rapid EMNE internationalization, particularly for the less explored firms f...
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