ENVIRONMENTAL INFLUENCE ON BUSINESS AND STRATEGIC PLANNING OVER THE SMALL-MEDIUM ENTERPRISES’ PERFORMANCE: A STUDY ON FEATURED PRODUCT PRODUCED BY SMES IN SIDOARJO, INDONESIA

The improvement of competitiveness of small enterprises often finds an obstacle as the economics scale and the resources are smaller than the large business. SME has to be able to make a strategic step as a basic of the right decision making process so as being able to survive and have a high competitiveness. SME which now attempts to improve its performance has to pay attention several factors that can give contribution for its success, that is...