Responses to Trust Violation: A Theoretical Framework

Much has been said about the need for trust, and much has been implied about the consequences of violating trust. There is little empirical evidence of the consequences of trust violation, with the recent exception of Pavlou and Gefen [40]. In this article, we provide a theoretical framework for the study of responses to trust violation. Within this framework, we have outlined five models, each focusing on a different dependent variable. The...