Overstating and understating interaction results in international business research

Approximately one-third of international business (IB) articles include conditional hypotheses, yet the vast majority risk errors in testing or interpreting the results. Scholars typically restrict their empirical analysis to the coefficient of the interaction term in the regression, exposing themselves to the hazard of overstating or understating results. To mitigate the risk of misstating, we advocate that IB scholars also evaluate the...