Design leadership: a conceptual framework of leadership, design and team performance
Pages: 157 - 161
Published: Jan 1, 2013
Abstract
Success in today’s markets and those of the future depends heavily upon leadership through the use of design (Gloppen, 2009). It is believed that business leaders are required to understand how to effectively use design to create their company’s competitive advantages. In this regard, design leadership, a new concept of leadership, would assist firms to obtain full return on investment in their design. The key purpose of this paper is to...
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