Modeling an extended theory of planned behavior model to predict intention to take precautions to avoid consuming food with additives

Recent food safety scandals in Taiwan have caused panic among the Taiwanese public and have become a primary concern because foods were discovered containing a dangerous amount of illegal additives. The theory of planned behavior (TPB) model is extremely useful for predicting people’s food choices and consumption habits. This study included an examination of the public attention to and perceived credibility of mass media food safety information...