Internationalization of African-ethnic restaurants: A qualitative enquiry using the dynamic capabilities perspective

The study analyzes the relationship between dynamic capabilities and the degree of inward internationalization of African-ethnic restaurants in East Africa. A qualitative approach using ten case restaurants assessed adaptive, absorptive and innovative capabilities and, how they relate with degree of inward internationalization. The study establishes that food quality assurance, food authenticity, personalized service and security assurance are...