Banking on Innovation, Innovation in Banking at ICICI Bank

Volume: 36, Issue: 2, Pages: 6 - 16
Published: Dec 16, 2016
Abstract
A robust banking sector is crucial to the economic health of every nation. In India, the fast‐growing and competitive banking industry is being challenged by new regulations and ever‐evolving customer needs. Based in Mumbai, Industrial Credit and Investment Corporation of India Bank has become a leader in its industry by strategically using technology to broaden its reach to under‐served consumers in rural communities with innovative products,...
Paper Details
Title
Banking on Innovation, Innovation in Banking at ICICI Bank
Published Date
Dec 16, 2016
Volume
36
Issue
2
Pages
6 - 16
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