Mind the gap: time to make sure that scientists and practitioners are on the same page

In 1975 when I was an undergraduate student at the University of Leeds, I was introduced to the concept of Integrated Pest Management (IPM), or as it was termed then, Integrated Pest Control. I was very much taken by this idea and on my next visit home, approached my Uncle James, a farmer, and explained the concept to him and suggested that he might like to implement it on his farm. To my surprise, he was not convinced by my arguments, and...