A Comparison of Approaches to Advertising Measurement: Evidence from Big Field Experiments at Facebook
Abstract
Observational methods often fail to accurately recover the treatment effects generated from randomized advertising experiments on...
Paper Details
Title
A Comparison of Approaches to Advertising Measurement: Evidence from Big Field Experiments at Facebook
Published Date
Mar 1, 2019
Journal
Volume
38
Issue
2
Pages
193 - 225
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Notes
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