Shaping the Marketers of Tomorrow: An Analysis of 25 Years ofMarketing Education Review

This article presents a bibliometric analysis of Marketing Education Review from its inception in 1990 until 2014. A brief history of the journal is presented and its content is analyzed. In total, 706 articles were studied in terms of their authorship, manuscript, and content characteristics. Descriptive statistics provide an overview of the research contribution. The findings show a trend toward coauthorship and longer manuscripts. On the...