Original paper
Message framing as institutional maintenance: The National Collegiate Athletic Association’s institutional work of addressing legitimate threats
Abstract
Highlights• This research examined the institutional maintenance work of a sport organization.• Framing theory was used to examine strategic communication as institutional work.• Framed messages delegitimized the challengers defend institutional arrangements.• Framed messages reified the institutionalized norms of...
Paper Details
Title
Message framing as institutional maintenance: The National Collegiate Athletic Association’s institutional work of addressing legitimate threats
Published Date
Oct 1, 2017
Journal
Volume
20
Issue
4
Pages
338 - 351
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Notes
History