The impacts of IT capability and marketing capability on supply chain integration: a resource-based perspective

Volume: 55, Issue: 14, Pages: 4196 - 4211
Published: Dec 30, 2016
Abstract
Although previous research has addressed the interface and logical association among marketing, information technology (IT) and supply chain management, there have been few, if any, attempts to investigate how IT capability and marketing capability influence supply chain integration (SCI). Thus, this study investigates the direct and interacting effects of IT capability and marketing capability on SCI. The hypothesised relationships were tested...
Paper Details
Title
The impacts of IT capability and marketing capability on supply chain integration: a resource-based perspective
Published Date
Dec 30, 2016
Volume
55
Issue
14
Pages
4196 - 4211
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