Relationship Learning in Buyer-supplier Exchanges: A Conceptual Model for Complex Environments

The purpose of this study is to propose a conceptual model that reflects interfirm exchanges can work well even under complex and tough conditions. Despite the general notion implying the negative impacts of environmental volatility and contextual distance between firms on interfirm relationships; this paper attempts to point out how that effect might be positive in buyer-supplier exchanges. Departing from the perspectives favoring diversity,...