Does travel interest mediate between motives and intention to travel? A case of young Asian travellers
Abstract
The rising income level of the middle class in Thailand has also raised the disposable income and interest to visit tourism destinations abroad. In last seven years the number of outbound tourists has doubled suggesting a growth rate of 15% per annum. With a population of approximately 63 million and a change in perception of the Thai people that travelling is no longer a luxury but a beneficial and productive activity has given boost to the...
Paper Details
Title
Does travel interest mediate between motives and intention to travel? A case of young Asian travellers
Published Date
Jun 1, 2017
Volume
31
Pages
36 - 44
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