The application of social media in outreach of academic libraries’ resources and services

Volume: 34, Issue: 4, Pages: 615 - 624
Published: Nov 21, 2016
Abstract
Purpose The purpose of this paper is to introduce the implementation of the official WeChat account, the most popular mobile social media site in China, to share Jinan University Library collections and services to students, faculty and staff. The implementation, experience and issues have implications for academic libraries and other institutions to run and improve social media tools. Design/methodology/approach This paper is a case study,...
Paper Details
Title
The application of social media in outreach of academic libraries’ resources and services
Published Date
Nov 21, 2016
Volume
34
Issue
4
Pages
615 - 624
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