Envisaged for Sustainable Rural Development: Viability and Challenges of Rural Tourism in Nepal

Rural tourism is a lucrative business with many financial, environmental, and socio-cultural benefits however; the development of rural tourism compared to urban tourism is faced with numerous challenges related to its practicability and sustainability. The aim of this paper is to trace the viability and challenges affecting the motivations of rural tourists, in an attempt to improve the understanding of rural tourism motivation for the...