#fitspo on Instagram: A mixed-methods approach using Netlytic and photo analysis, uncovering the online discussion and author/image characteristics

The #fitspo ‘tag’ is a recent trend on Instagram, which is used on posts to motivate others towards a healthy lifestyle through exercise/eating habits. This study used a mixed-methods approach consisting of text and network analysis via the Netlytic program (N = 10,000 #fitspo posts), and content analysis of #fitspo images (N = 122) was used to examine author and image characteristics. Results suggest that #fitspo posts may motivate through...