The impact of e-service offerings on the demand of online customers

With the rapid growth of online shopping, online sellers are facing more sales opportunities and challenges in the highly-competitive e-commerce market. Sellers that can generate high customer cumulative ratings may experience higher demand and profits. We explore the question of how sellers can attain those high ratings. Using leading online shopping websites in China and the U.S., we collected data for 200 online sellers in both countries for...