Reverse Innovation in Emerging Markets

Pages: 140 - 157
Published: Jan 1, 2016
Abstract
The locus of innovation in the global economy appears to be changing because of the rise of emerging economies, such as China and India, and the “flattening” of the world. Poor emerging markets no longer just borrow innovations from developed countries; from time to time they also contribute innovations to the rest of the world, including developed countries.2 We refer to this as reverse innovation, that is, the case where an innovation is...
Paper Details
Title
Reverse Innovation in Emerging Markets
Published Date
Jan 1, 2016
Pages
140 - 157
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