Continuance intention to use MOOCs: Integrating the technology acceptance model (TAM) and task technology fit (TTF) model

The purpose of this study is to propose a unified model integrating the technology acceptance model (TAM), task fit technology (TTF) model, MOOCs features and social motivation to investigate continuance intention to use MOOCs. A sample of 252 participants in China that have already used MOOCs took part in this study. Structural equation modeling implemented via partial least squares (PLS) is conducted to test the research hypotheses. The...