Consumer choice of on-demand mHealth app services: Context and contents values using structural equation modeling
Abstract
As smartphone penetration increases and the technology advances, various mobile services have reached the market. mHealth Applications are specifically highlighted for phenomena such as global aging & well-being, but the technology-driven mHealth services have not been successful in the market because consumer needs have not been reflected in the services properly. This study developed a research model consisting of context/contents values to...
Paper Details
Title
Consumer choice of on-demand mHealth app services: Context and contents values using structural equation modeling
Published Date
Jan 1, 2017
Volume
97
Pages
229 - 238
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