Specific-factors influencing late movers' entry timing decision into international market

Published: Dec 1, 2012
Abstract
International market entry strategy is used to make the firm's entering new foreign market possible to expand their businesses in terms of services, products, technology, human and other resources. Entry decision is among the most critical strategies made by a firm relative to international market expansion. The firm has to decide which market to enter (entry location), how to enter (mode of entry), and when to enter (timing of entry). Focusing...
Paper Details
Title
Specific-factors influencing late movers' entry timing decision into international market
Published Date
Dec 1, 2012
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