Product Innovation through Internal Startup in Large Software Companies: a Case Study
Abstract
Product innovation is a risky activity, but when successful, it enables large software companies accrue high profits and leapfrog the competition. Internal startups have been promoted as one way to foster product innovation in large companies, which allows them to innovate as startups do. However, internal startups in large companies are challenging endeavours despite of the promised benefits. How large software companies can leverage internal...
Paper Details
Title
Product Innovation through Internal Startup in Large Software Companies: a Case Study
Published Date
Nov 20, 2019
Journal
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