Expanding the horizons of digital social networks: Mixing big trace datasets with qualitative approaches

The study of social networks has attracted much interest from the IS community in recent years, driven mainly by the accessibility of trace data that remain as a by-product of interactions conducted through technology-enabled platforms. Despite its rapidly growing influence, we have some concerns about the current trajectory of social network research in the IS field. Our purpose in this commentary piece is to accentuate for the new generation...