Value co-creation in health care

Published: Oct 17, 2016
Abstract
This study explores the transformation of value creation into value co-creation and how the digitization of services plays a key role in this transformation within the health-care sector, which faces new challenges with the increasingly active role of the customer. Customers are becoming active participants in value co-creation and now have expectations based on their needs from the service. The objective of this study is to provide a more...
Paper Details
Title
Value co-creation in health care
Published Date
Oct 17, 2016
Journal
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