Managing mergers: Why people first can improve brand and IT consolidations
Abstract
The number and value of mergers and acquisitions (M&As) continue to grow, with record increases in the U.S. and Asia Pacific in 2015. Yet, despite calls from academic literature for more consideration of the human and behavioral factors in such massive change, there remains an inordinate focus on the financial or quantitative aspects. We connect the newer streams of research with efficiency and growth imperatives via an illustrative analysis of...
Paper Details
Title
Managing mergers: Why people first can improve brand and IT consolidations
Published Date
Jan 1, 2017
Journal
Volume
60
Issue
1
Pages
123 - 134
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