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Prescribing under the Influence: The Business of Breastmilk Substitutes
Abstract
This study draws on a general theoretical framework comprising of a decision maker (a doctor), perceived moral intensity of the issue (breastfeeding substitute prescription), and the situational environment (hospital policy, pharma company promotions, and mother’s beliefs regarding breastfeeding) to explain the physician’s role and influence on mothers’ infant feeding choices when prescribing infant formula in Kuwait, Middle East. Moral...
Paper Details
Title
Prescribing under the Influence: The Business of Breastmilk Substitutes
Published Date
Sep 25, 2016
Journal
Volume
5
Issue
4
Pages
53 - 53
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History