Competitive Strategies and Managers’ Perceptions in Greek Food Manufacturing Firms

Pages: 245 - 251
Published: Sep 27, 2016
Abstract
The objective of this study is to investigate the perceptions of Greek managers towards competitive advantages in case of Greek food manufacturing industry. According Porter: “there are many sources of competitive advantage: making the highest-quality product, providing superior customer service, achieving lower costs than rivals, having a more convenient geographic location, designing a product that performs better than competing brands, making...
Paper Details
Title
Competitive Strategies and Managers’ Perceptions in Greek Food Manufacturing Firms
Published Date
Sep 27, 2016
Pages
245 - 251
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