Competitive Strategies and Managers’ Perceptions in Greek Food Manufacturing Firms
Abstract
The objective of this study is to investigate the perceptions of Greek managers towards competitive advantages in case of Greek food manufacturing industry. According Porter: “there are many sources of competitive advantage: making the highest-quality product, providing superior customer service, achieving lower costs than rivals, having a more convenient geographic location, designing a product that performs better than competing brands, making...
Paper Details
Title
Competitive Strategies and Managers’ Perceptions in Greek Food Manufacturing Firms
Published Date
Sep 27, 2016
Pages
245 - 251
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