Library 2.0: The effectiveness of social media as a marketing tool for libraries in educational institutions

Volume: 51, Issue: 1, Pages: 3 - 19
Published: Mar 1, 2019
Abstract
In an attempt to market their services and connect with potential users, and particularly young people, many libraries are opening accounts on social media platforms. Research suggests a contradiction between the advice relating to marketing and that regarding the use of social media in libraries, with the former emphasising the importance of the user at the centre of all considerations and the latter placing library staff as central to...
Paper Details
Title
Library 2.0: The effectiveness of social media as a marketing tool for libraries in educational institutions
Published Date
Mar 1, 2019
Volume
51
Issue
1
Pages
3 - 19
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