Using Public Crowds for Open Strategy Formulation: Mitigating the Risks of Knowledge Gaps

Online platforms allow for the possibility of including an ad hoc crowd of interested internal and external stakeholders drawn from the general public for open strategy formulation (OSF). However, sharing and integration of knowledge in ad hoc crowds are often impeded by knowledge gaps because of the wide diversity in these crowds. Two risks arise particularly for open strategy formulation when knowledge gaps are present: contentious conflict...