Is there a co-operative advantage? Experimental evidence on the economic and non-economic determinants of demand
Volume: 4, Issue: 2, Pages: 66 - 75
Published: Dec 1, 2016
Abstract
Focusing on consumer co-operatives, I test the conventional economic worldview that relative price is a main determinants of consumer behaviour using survey instruments in a classroom setting. I examine the role which non-economic variables such as 'warm glow' might play in determining demand. My findings challenge the narrow economic worldview that only economic variables count; but support a core assumption that economic variables are of...
Paper Details
Title
Is there a co-operative advantage? Experimental evidence on the economic and non-economic determinants of demand
Published Date
Dec 1, 2016
Volume
4
Issue
2
Pages
66 - 75
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