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Looking for a service opening: Building reputation by leveraging international activities and host country context

Published on Jun 1, 2017in Journal of World Business 5.79
· DOI :10.1016/j.jwb.2016.08.006
Armando Juan Borda3
Estimated H-index: 3
,
William Newburry20
Estimated H-index: 20
(FIU: Florida International University)
+ 5 AuthorsZulma Quispe1
Estimated H-index: 1
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Abstract
Abstract We explore how a country’s economic openness impacts firm-level signal interpretation when stakeholders assess firm reputation, arguing that host country norms influence the reference frames of assessors. In more open economies, regional MNCs’ international activities are more valued as signals of firm quality–indicating effective cross-border deployment of ownership advantages. Latin America’s unique development trajectory has resulted in groupings of both more open and more restrictive countries, creating a valuable setting to test our theory. Further, we suggest that the positive regional MNC impact on reputation is stronger for knowledge intensive business services given high uncertainty levels in such industries.
  • References (102)
  • Citations (7)
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References102
Newest
Published on Aug 1, 2016in Journal of Business Research 4.03
Yannick Thams3
Estimated H-index: 3
(Suffolk University),
Marcelo J. Alvarado-Vargas3
Estimated H-index: 3
(UT: University of Toledo),
William Newburry20
Estimated H-index: 20
(College of Business Administration)
This study explores the link between geographical diversification and firms' home-nation reputations. We hypothesize a u-shaped relationship between geographic diversification and firm reputation and examine the moderating effect of the globalization level of a firm's home nation on this relationship. Results based on 403 of the world's largest firms support our hypotheses. Our study advances firm reputation research that has examined the link between strategy and reputation but has left unatten...
8 Citations Source Cite
Published on Jun 1, 2016in Journal of World Business 5.79
Stav Fainshmidt12
Estimated H-index: 12
(FIU: Florida International University),
William Q. Judge27
Estimated H-index: 27
(ODU: Old Dominion University)
+ 1 AuthorsAdam Smith3
Estimated H-index: 3
(Arkansas State University)
We advance a new theoretical framework to capture the diverse and unique institutional context of understudied economies in Africa, Middle East, East Europe, Latin America, and Asia. Our framework encompasses the configurational context encapsulated by state, financial markets, human capital, social capital, and corporate governance institutions operating in these regions. Using qualitative data solicited from experts to compile the institutional profiles of 68 economies, we identify seven types...
38 Citations Source Cite
Published on Apr 1, 2016in Journal of World Business 5.79
David L. Deephouse20
Estimated H-index: 20
(U of A: University of Alberta),
William Newburry20
Estimated H-index: 20
(FIU: Florida International University),
Abrahim Soleimani2
Estimated H-index: 2
(EWU: Eastern Washington University)
Corporate reputation is becoming more important to managers and scholars around the world. However, little is known about how much or why reputation differs across countries. We use institutional theory to fill this gap. We focus on institutional development, reflecting the expansion of formal institutions, and national culture, an important informal institution. We find that reputation is negatively related to institutional development and masculinity and positively related to power distance in...
26 Citations Source Cite
Published on Oct 1, 2015in Journal of World Business 5.79
Julia Hartmann4
Estimated H-index: 4
,
Klaus Uhlenbruck14
Estimated H-index: 14
(UM: University of Montana)
Understanding what drives firms towards environmentally sound manufacturing practices is important. While we have learned in recent years about firm-level drivers of corporate environmental performance (CEP), we know little about country-level antecedents. Our objective is to investigate the extent to which firm-level variation in CEP is explained by country-level differences. We develop hypotheses building on the Varieties of Capitalism framework and find—using data on 2724 firms in 42 differen...
21 Citations Source Cite
Published on Aug 1, 2015in Corporate Reputation Review
Deborah Vidaver-Cohen10
Estimated H-index: 10
(FIU: Florida International University),
Carolina Gomez11
Estimated H-index: 11
(FIU: Florida International University),
Scott R. Colwell9
Estimated H-index: 9
(College of Management and Economics)
This paper describes an exploratory study of the relationship between a firm’s Country-of-Origin (COO) and public perceptions of multinational and domestic corporations operating in Latin America. Analyzing data from Reputation Institute’s 2012 Global RepTrakTM survey, we examined three research questions: First, does a firm’s country of origin predict public perceptions of the firm’s reputation? Second, does a firm’s county of origin predict public intent to behaviorally support the firm? Third...
7 Citations Source Cite
Published on Jun 1, 2015in Journal of International Business Studies 7.72
Sokol Celo4
Estimated H-index: 4
(Suffolk University),
Aya S. Chacar8
Estimated H-index: 8
(College of Business Administration)
We introduce the concept of International Coherence (IC) to describe the degree of relatedness in a multinational enterprise (MNE). We propose that IC hinges on the interplay of the relatedness between any two MNE units and the linkages that tie them together. Linkages can be thought of as the often costly “pipes” that allow the “content”, that is, resources and information that define relatedness, to “flow”. We argue that greater IC increases the potential of an MNE to generate economies by fac...
6 Citations Source Cite
Published on May 1, 2015in Journal of Business Research 4.03
Raza Ali1
Estimated H-index: 1
(Middlesex University),
Richard Lynch8
Estimated H-index: 8
(Middlesex University)
+ 1 AuthorsZhongqi Jin9
Estimated H-index: 9
(Middlesex University)
Through a meta-analytical approach, we test the antecedents and consequences of corporate reputation, examining specifically the moderating roles of three study variables: country of study, stakeholder group, and reputational measure. The study presents a comprehensive overview of three moderating factors for the relationship of corporate reputation with its antecedents and consequences in the literature from 101 quantitative studies. Our findings suggest that practitioners need to exercise cons...
48 Citations Source Cite
Published on Apr 1, 2015in Journal of International Business Studies 7.72
Xiao Zhang1
Estimated H-index: 1
(NU: Nanjing University),
Weiguo Zhong1
Estimated H-index: 1
(PKU: Peking University),
Shige Makino24
Estimated H-index: 24
(CUHK: The Chinese University of Hong Kong)
To overcome the costs of doing business abroad, researchers have suggested either legitimacy- or efficiency-based solutions. However, both types of solutions still treat host-country customers as external to the theory. We highlight the role of customers in the international professional business service setting and argue that customer involvement is positively related to the perceived internationalization performance of multinational corporations (MNCs). MNCs with managers who perceive higher l...
11 Citations Source Cite
Published on Feb 1, 2015in Corporate Reputation Review
Charles J. Fombrun36
Estimated H-index: 36
,
Leonard J. Ponzi3
Estimated H-index: 3
,
William Newburry20
Estimated H-index: 20
(FIU: Florida International University)
‘Reputation’ is increasingly recognized for its influence in creating stakeholder support and engagement with companies. Both researchers and practitioners would therefore benefit from having a rigorous instrument to measure reputations and the ability to develop predictive modeling of reputation’s impact on stakeholder outcomes. The RepTrak® System evolved from studies conducted by Reputation Institute since 2000 to provide a systematic tool for tracking and analyzing stakeholder perceptions th...
36 Citations Source Cite
Published on Jan 1, 2015
Jochen Wirtz40
Estimated H-index: 40
(NUS: National University of Singapore),
Irene C. L. Ng21
Estimated H-index: 21
(NUS: National University of Singapore),
Lee Khai Sheang1
Estimated H-index: 1
(NUS: National University of Singapore)
Service guarantees are seen as an effective tool to jump start quality improvements, to move an organisation towards superior quality levels, and to market high quality products to consumers (Wirtz 1998). Recent research has focused on the impact of various guarantee design features on consumer perceptions (McDougall, Levesque and VanderPlaat 1998; Wirtz 1997). This study explores the potential mediating effect of a firm’s quality reputation on the impact of service guarantees on consumer percep...
1 Citations Source Cite
Cited By7
Newest
Published on Jul 16, 2019
Our grasp of reputation as a strategic asset would benefit from a better understanding of how country-level factors influence reputation development, as well as how reputation obtained in one context can be transferred to another. This volume of Research in Global Strategic Management focuses on global aspects of reputation in strategic management.
Published on Jan 10, 2019
Francisco Javier Forcadell8
Estimated H-index: 8
(URJC: King Juan Carlos University),
Elisa Aracil2
Estimated H-index: 2
(Comillas Pontifical University)
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Elisa Aracil2
Estimated H-index: 2
(Comillas Pontifical University)
Purpose The purpose of this paper is to compare the sustainability practices of Islamic and conventional banks, with the aim of evaluating whether their Corporate Social Responsibility (CSR) strategies converge or diverge in response to formal and informal institutions in an emerging country. Design/methodology/approach Drawing on institutional theory, this study contextualizes the competitive scenario through the National Business System (NBS) framework, and showcases the CSR strategies employe...
Source Cite
Published on Sep 6, 2018in The Multinational Business Review
Keith Kelley3
Estimated H-index: 3
(UM: University of Michigan),
Thomas A. Hemphill15
Estimated H-index: 15
(UM: University of Michigan),
Yannick Thams3
Estimated H-index: 3
(Suffolk University)
Purpose This paper aims to explore the relationship between corporate social responsibility (CSR) and corporate financial performance (CFP) from a shared value perspective. Adopting reputation as a multilevel form of value that mediates the CSR–CFP relationship, the paper explains how CSR initiatives may enhance both firm and country reputation and how the amount of shared value between the two leads to CFP. Design/methodology/approach The paper first establishes the theoretical foundation for t...
1 Citations Source Cite
Published on May 15, 2018in Cogent Business & Management
Valtteri Kaartemo3
Estimated H-index: 3
(UTU: University of Turku)
AbstractThis article analyses and develops the concept of international service based on a review of 407 articles published in high-ranking international business and service research journals. The review confirms that usage of the key concept of international service is ambiguous, and a new definition is proposed, characterising international service as a value co-creation process between two or more resource-integrating actors that do not share influential institutional arrangements because of...
1 Citations Source Cite
Published on Jan 1, 2018in Journal of World Business 5.79
Debmalya Mukherjee12
Estimated H-index: 12
(College of Business Administration),
Erin E. Makarius5
Estimated H-index: 5
(College of Business Administration),
Charles E. Stevens9
Estimated H-index: 9
(Lehigh University)
Abstract The literature on business groups (BGs) has identified reputation as a critical factor in their success and survival. However, most studies have assumed that BGs are well-known and well-regarded—an assumption that may not be tenable in the context of international expansion. We use signaling theory to explore the causes of an unacknowledged source of BG heterogeneity—variance in their reputation prominence (whether they are well-known or not) and reputation quality (whether they are reg...
9 Citations Source Cite
Published on Oct 1, 2017in Business Ethics: A European Review 2.92
Francisco Javier Forcadell8
Estimated H-index: 8
(URJC: King Juan Carlos University),
Elisa Aracil2
Estimated H-index: 2
(Comillas Pontifical University)
This article examines multinational banks’ (MNBs) approaches to corporate social responsibility (CSR) in developing countries’ subsidiaries, particularly in Latin America. Building on in-depth case studies of two MNBs that are based in Europe and market leaders in Latin America, we analyze their CSR motivations and outcomes in host countries. We examine institutional environments by applying the national business system framework, and we suggest missing categories in its financial and educationa...
6 Citations Source Cite
Published on Mar 1, 2017in Journal of Business Research 4.03
Armando Juan Borda3
Estimated H-index: 3
,
Jose Mauricio Geleilate4
Estimated H-index: 4
(University of Massachusetts Lowell)
+ 1 AuthorsSumit K. Kundu23
Estimated H-index: 23
(FIU: Florida International University)
We examine the influence of multinationality and business group diversification on firm performance. Further, we examine how their interaction varies between service and manufacturing firms. We assess these relations in three Latin American countries using a sample of 103 firms over the period from 2000 to 2007. We found that there is a limit to the positive effects of business group diversification and that business group diversification effectively moderates the multinationality-performance (M...
10 Citations Source Cite