Effects of Cultural Tailoring on Persuasion in Cancer Communication: A Meta-Analysis

This meta-analysis examined the persuasive impact of culturally tailored messages in cancer communication. The study sample includes 36 articles with 58 experimental pairs (N = 30,006). Results showed that culturally tailored cancer messages had an overall small and significant influence on persuasion (r = .120, p < .001). Deep tailoring, which integrates the cultural values, norms, and religious beliefs of the target ethnic group, had a...