SME foreign market entry mode choice and foreign venture performance: The moderating effect of international experience and product adaptation
Abstract
Firms’ foreign market entry mode choice attracts considerable research attention. However, the performance implications of this choice remain inconclusive, particularly in the context of small and medium-sized enterprises (SMEs). The present paper draws on the resource-based view (RBV) and develops a theoretical model specifically tailored to the context of SMEs in order to study the relationship between entry mode choice and foreign venture...
Paper Details
Title
SME foreign market entry mode choice and foreign venture performance: The moderating effect of international experience and product adaptation
Published Date
Apr 1, 2017
Volume
26
Issue
2
Pages
250 - 263
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