Trademark or patent? The effects of market concentration, customer type and venture capital financing on start-ups’ initial IP applications
Abstract
We analyse the initial IP applications of 4,703 start-ups in the U.S., distinguishing between trademark and patent applications. Our empirical results show that start-ups are more likely to file for trademarks instead of patents when entering markets with a higher market concentration. Furthermore, we find that start-ups that are primarily active in business-to-consumer markets instead of business-to-business markets are more likely to file...
Paper Details
Title
Trademark or patent? The effects of market concentration, customer type and venture capital financing on start-ups’ initial IP applications
Published Date
Sep 19, 2016
Journal
Volume
24
Issue
4
Pages
325 - 345
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