Sustainability-driven innovation at the bottom: Insights from grassroots ecopreneurs

This research focuses on a little studied area within the future of global sustainability, that of grassroots ecopreneurs. While living and working in resource-constrained environments these entrepreneurs strive to create economic value by combining social and environmental goals. Relying on inductive methodology based on eight cases, the paper analyses how innovations are being crafted with little or no resources, yet provoking a great impact...