Luxury Firms in China: The Role of Design and Marketing Capabilities:

Volume: 17, Issue: 6, Pages: 1269 - 1279
Published: Sep 7, 2016
Abstract
As a growing emerging market (EM), China offers remarkable opportunities for luxury firms from advanced countries. Studies emphasize the global approach to luxury markets, but the uncertainty and...
Paper Details
Title
Luxury Firms in China: The Role of Design and Marketing Capabilities:
Published Date
Sep 7, 2016
Volume
17
Issue
6
Pages
1269 - 1279
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