The long reach of lean retailing: Firm embeddedness and Wal-Mart’s implementation of local produce sourcing in the US

With its corresponding concepts of societal, territorial, and network embeddedness, firm embeddedness offers a theoretical framework for analyzing how retailers develop strategies and business models determined by their home country context, but also adapted to new places, consumers, and networks. This paper uses firm embeddedness to examine food retailer adaptation within a changing home market, focusing on Wal-Mart’s efforts to implement local...