Building international business bridges in geographically isolated areas: The role of foreign market focus and outward looking competences in Latin American SMEs

Volume: 52, Issue: 4, Pages: 489 - 502
Published: Jun 1, 2017
Abstract
This paper focuses on the internationalization of SMEs located in geographically isolated contexts like Latin America. We argue that strategic priorities towards foreign markets, Foreign Market Focus (FMF), as well as “Outward Looking Competences” (OLC) are important factors in enhancing productivity, and ultimately achieving a sustainable competitive presence abroad. FMF and OLC lay the foundation for setting better international business...
Paper Details
Title
Building international business bridges in geographically isolated areas: The role of foreign market focus and outward looking competences in Latin American SMEs
Published Date
Jun 1, 2017
Volume
52
Issue
4
Pages
489 - 502
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