Experiments on mass communication, Vol. 3.

Published on Jan 1, 1949
· DOI :10.1037/14519-000
Carl I. Hovland32
Estimated H-index: 32
Arthur A. Lumsdaine3
Estimated H-index: 3
Fred D. Sheffield3
Estimated H-index: 3
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  • Citations (169)
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#1Melissa J. Robinson (SRU: Slippery Rock University of Pennsylvania)H-Index: 3
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ABSTRACTIndividuals often seek health information in the form of online personal testimonials from others facing similar medical issues rather than only relying on medical experts’ advice. However,...
#1Yanyan Wang (CUC: Communication University of China)
#2Ruixue Zhang (HKU: University of Hong Kong)
Last. Fulian Yin (CUC: Communication University of China)
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#1Wolfgang Stroebe (UG: University of Groningen)H-Index: 7
#2Volker GadenneH-Index: 1
Last. Bernard A. Nijstad (UG: University of Groningen)H-Index: 33
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AbstractThat most psychological research is conducted with students led to concerns that psychological laws apply only to this population. These fears are based on Campbell and Stanley’s concept of external validity that specifies the extent to which research findings can be generalized. This concept is based on an inductivist philosophy. As philosophers of science have argued since Hume, one cannot derive general laws from singular observations. Instead, one develops theories and uses empirical...
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#1Phillip Arceneaux (UF: University of Florida)H-Index: 1
#2Lucian F. Dinu (University of Louisiana at Lafayette)H-Index: 3
Despite high levels of global connectivity, Americans are generally underinformed about the world. The US Department of Education named social media as a viable option for improving learning object...
#1Qingjiang Yao (LU: Lamar University)H-Index: 1
#2Praphul Joshi (LU: Lamar University)H-Index: 3
Last. Shiyue Hou (LU: Lamar University)H-Index: 1
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#1Johannes Knoll (University of Vienna)H-Index: 6
#2Jörg Matthes (University of Vienna)H-Index: 30
Last. Migena Ostermann (University of Vienna)H-Index: 1
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Extending previous research on celebrity endorsements, the study investigates whether the meaning of celebrities is transferred to endorsed brands and how transfer effects develop over time. Additionally, the moderating roles of brand experience, celebrity liking, and consumers’ age are investigated. The hypothesized effects are modeled using a propositional learning approach with an experimental repeated-measures design (panel data). Results confirm the assumed meaning transfer effect. In addit...
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#1Kimberly A. Neuendorf (CSU: Cleveland State University)H-Index: 21
#2Leo W. Jeffres (CSU: Cleveland State University)H-Index: 21
This entry traces the history of media effects scholarship, including key instances of public concern over the impact of the media that have motivated scholarly scrutiny and advancement, the changing assumptions about the nature and strength of media influence over time, the variety of theoretical approaches that have been applied to the study of mass communication outcomes, and issues of contestation over the received view of the history of media effects. Keywords: history of media; mass media;...
#1Thomas Koch (University of Mainz)H-Index: 2
#2Florian Arendt (LMU: Ludwig Maximilian University of Munich)H-Index: 9
The cumulation of media effects describes a process during which numerous (often, but not necessarily, small) effects accumulate over time as individuals use a certain medium or specific media contents repeatedly. Cumulative effects are especially central in forming individuals' perceptions of reality and are therefore a central premise in several theories and approaches that explain media effects (e.g., cultivation, agenda-setting, or spiral of silence). Whereas effects of single stimuli typica...
#1Melissa J. Robinson (OSU: Ohio State University)H-Index: 3
#2Silvia Knobloch-Westerwick (OSU: Ohio State University)H-Index: 28
ABSTRACTThe experiment described in this article draws on affective disposition theory to clarify how protagonist likeability influences participants’ sleep hygiene-related self-efficacy and outcome expectations immediately after media exposure and 3 days later. Results indicate that protagonist likeability is an important factor in narrative persuasion. Protagonist likeability did not directly affect participants’ sleep hygiene-related self-efficacy immediately postexposure, but it did influenc...
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#1Ina Kubbe (TAU: Tel Aviv University)H-Index: 2
In den letzten zwanzig Jahren ist die Anwendung von Experimenten in der deutschsprachigen Sozialwissenschaft stetig gewachsen, vor allem da diese die Moglichkeit bieten Ursache-Wirkungszusammenhange zu entdecken. Mit den Begriffen Kontrolle, Manipulation und Randomisierung lasst sich die Logik experimenteller Forschung zusammenfassen. Kontrolle und Manipulation beinhalten, dass mindestens eine unabhangige Variable systematisch vom Forscher variiert wird. Anschliesend wird gemessen, welchen Effek...