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Published on 2019in Health Communication1.85
Melissa J. Robinson1
Estimated H-index: 1
(SRU: Slippery Rock University of Pennsylvania),
Silvia Knobloch-Westerwick26
Estimated H-index: 26
(OSU: Ohio State University)
ABSTRACTIndividuals often seek health information in the form of online personal testimonials from others facing similar medical issues rather than only relying on medical experts’ advice. However,...
Published on Jan 1, 2019
Yanyan Wang (CUC: Communication University of China), Ruixue Zhang (HKU: University of Hong Kong), Fulian Yin (CUC: Communication University of China)
Published on Nov 2, 2018in Basic and Applied Social Psychology1.05
Wolfgang Stroebe5
Estimated H-index: 5
(UG: University of Groningen),
Volker Gadenne1
Estimated H-index: 1
,
Bernard A. Nijstad33
Estimated H-index: 33
(UG: University of Groningen)
AbstractThat most psychological research is conducted with students led to concerns that psychological laws apply only to this population. These fears are based on Campbell and Stanley’s concept of external validity that specifies the extent to which research findings can be generalized. This concept is based on an inductivist philosophy. As philosophers of science have argued since Hume, one cannot derive general laws from singular observations. Instead, one develops theories and uses empirical...
Published on Nov 1, 2018in New Media & Society4.80
Phillip Arceneaux (UF: University of Florida), Lucian F. Dinu3
Estimated H-index: 3
(University of Louisiana at Lafayette)
Despite high levels of global connectivity, Americans are generally underinformed about the world. The US Department of Education named social media as a viable option for improving learning objectives, yet minimal research supports such a claim regarding internationalization. While what research exists exclusively investigated Facebook, no research explored the viability of other popular platforms, such as Twitter or Instagram. Through an experimental design conducted on 405 college students, t...
Published on Jul 4, 2017in International Journal of Advertising2.23
Johannes Knoll6
Estimated H-index: 6
(University of Vienna),
Jörg Matthes27
Estimated H-index: 27
(University of Vienna)
+ 1 AuthorsMigena Ostermann1
Estimated H-index: 1
(University of Vienna)
Extending previous research on celebrity endorsements, the study investigates whether the meaning of celebrities is transferred to endorsed brands and how transfer effects develop over time. Additionally, the moderating roles of brand experience, celebrity liking, and consumers’ age are investigated. The hypothesized effects are modeled using a propositional learning approach with an experimental repeated-measures design (panel data). Results confirm the assumed meaning transfer effect. In addit...
Published on Mar 4, 2017in Health Communication1.85
Melissa J. Robinson1
Estimated H-index: 1
(OSU: Ohio State University),
Silvia Knobloch-Westerwick26
Estimated H-index: 26
(OSU: Ohio State University)
ABSTRACTThe experiment described in this article draws on affective disposition theory to clarify how protagonist likeability influences participants’ sleep hygiene-related self-efficacy and outcome expectations immediately after media exposure and 3 days later. Results indicate that protagonist likeability is an important factor in narrative persuasion. Protagonist likeability did not directly affect participants’ sleep hygiene-related self-efficacy immediately postexposure, but it did influenc...
Published on Jan 1, 2017
Ina Kubbe1
Estimated H-index: 1
(TAU: Tel Aviv University)
In den letzten zwanzig Jahren ist die Anwendung von Experimenten in der deutschsprachigen Sozialwissenschaft stetig gewachsen, vor allem da diese die Moglichkeit bieten Ursache-Wirkungszusammenhange zu entdecken. Mit den Begriffen Kontrolle, Manipulation und Randomisierung lasst sich die Logik experimenteller Forschung zusammenfassen. Kontrolle und Manipulation beinhalten, dass mindestens eine unabhangige Variable systematisch vom Forscher variiert wird. Anschliesend wird gemessen, welchen Effek...
Published on Apr 2, 2016in Communication Methods and Measures
Jeff Niederdeppe31
Estimated H-index: 31
(Cornell University)
ABSTRACTThis article offers two predictions about less and more promising ways to move forward in efforts to measure communication exposure in the digital age. First, I argue that people will be increasingly unable to recall and accurately report on the source of their information exposure in surveys, although they have never been very good at this to begin with. Many surveys seeking to gauge media processes and effects continue to assume respondents' abilities to identify and recall the precise...
Published on Mar 3, 2016in Intercultural Education
Linda Hui Yang (UCD: University College Dublin)
This paper introduces a new model to represent how individuals can develop a deepened understanding of both a foreign culture and of their own culture as a result of viewing and engaging with foreign media, and in particular foreign films and television series. The model emerged from data collected in a study of how Chinese university students based in China make sense of films and television series produced in the USA and the UK. The study involved a series of semi-structured interviews during ...
View next paperExperiments on mass communication