Characterizing viral videos: Methodology and applications

It is estimated that the online video advertising market will be worth 8 billion by 2016, up from billion by 2013. Consequently, there is a need for metrics to help analyze and understand this rapidly growing market. This paper helps fill this need by describing a framework for modeling online video behavior, which is based on growth curve modeling. Different categories of video behavior are defined, including “delayed viral” behavior and...